Designing an eCommerce website requires you to focus mainly on its designs and graphics so it can catch the attention of your website visitors. However, as an eCommerce website, it needs to be functional and optimized as much as possible for sales conversions. This post is written by Vanntechs Web Studio to help you have a general perspective on what characteristics of an eCommerce website design can convert website visitors to potential customers.
1. Mobile responsive designs
Responsive website design is the most important development approach where you website design elements will adjust automatically to the visitor’s devices. If your website is not viewable on mobile phones or tablets, your online business is going to miss a huge number of customers.
Vanntechs Web Studio partners with hundreds or even thousands of WordPress website design partners. Our WordPress design templates are mobile-ready, SEO-friendly and responsive.
2. SEO-Friendly website design
In order to succeed, your eCommerce website needs to appeal to both humans and computers: website visitors and search engines.
Search engine optimization (SEO) is a technique bringing your website to a high position in search results on Google, Bing, Yahoo! and others. This make your website easier for your potential customers to discover about your brand while searching for the products or services they want to buy.
SEO is performed in a few ways:
- Content marketing that targets some important keywords.
- On-page optimization geard towards proper formatting
- Fast page load speed.
An experienced website designer can also ensure SEO-friendliness by optimizing each page’s graphics and code structure for speed enhancements. Your website designer can build the page layout to be responsive to mobile devices and implementing further improvements like Google AMP which increases the page load speed on mobile devices.
3. Call-to-action eCommerce website design
Making your website design appealing to your website visitors is one story. Once a visitor arrives on your website, you want them to take some actions and convert them to be your potential customers.
The most common type of conversion on an eCommerce website is making a sale on your page. There are some other actions considering to be a conversion as well, such as signing up for your newsletter, creating an account on your site… Your website needs to be designed to encourage your website visitor to complete the process that leads to a conversion. This can be accomplished in two main parts: a smooth functionality and a strong visual design.
A skilled website designer can create a website that looks attractive and leads your website visitor through the buying process, from the beginning to the end, by placing some design elements incorrect positions such as Call to Action buttons.
4. Main pages that need your attention
An experienced website designer understands that solving the problem of appealing to customers and search robots at the same time is very important.
An eCommerce website designer will start their work with you by holding a consultation to discover your goals and expectations your online store. A website designer also needs to understand the needs of your branding.
Next, he or she will provide some sample layouts (called wireframes) for you to choose from.
Once you approve of their layouts, your website designer will start working on your design project. The best website designers will continue to stay in touch throughout the process and provide frequent progress updates. When the design is completed, it will be sent for your final approval before going live on your website.
4.1 Home page website design
The website’s home page is one of the most important parts of your website because it serves as the customer’s first impression of your business. Your homepage must introduce your business and serve to build trust immediately.
Your home page must also catch your website visitors’ interest and attention. It must encourage your customers to stick around your site and see what you offer. Compelling, efficient website design is what makes some of the best website home pages.
4.2 Products page
Next, your potential customers are likely to spend a great deal of their time on your website browsing category pages, in which they can compare similar products and look for the items they need. Your category pages need to be visually appealing and easy to navigate, in order to make the customer’s shopping journey as easy as possible.
The quality of your product pages can make or break a customer’s decisions to buy from you. You need to include all information about each product, but it’s up to your website design to optimize how well your customers can explore and understand that information.
Your website design should also never detract from the display of your product images (a poor color contrast or an overly-busy background is a bad example and it will affect the whole website design). Product pages need to work flawlessly on a technical level, so this is a great place for speed enhancements like Google AMP.
4.3 View Cart page
The customer’s View Cart page is where your customers can inspect the list of products that currently reside in their shopping cart. Your customers are able to change quantities, remove items, and view their order’s total price.
If your eCommerce store is able to offer real-time shipping and tax calculations, it will be helpful in a way of preventing your customers from being surprised with a higher total price during their checkout, and finally, abandon their cart. The View Cart page must be designed to run quickly and present all information clearly.
4.4 Checkout page
Checkout can be another turning point where it’s possible to lose a conversion at the last moment. Again, on this page, the loading speed must be seamless. Customers should be able to check out with as little effort as possible.
The layout must be easy to understand and all required fields must be obvious, as should all checkboxes and descriptions. If your customer makes a mistake and tries to proceed without completing the mandatory fields, the checkout should not delete what information he/she entered.
In short, your checkout page must be designed from front to back for speed optimization and ease of use.
4.5 My Account Page
The My Account page is where customers will be able to view their own orders, including past and current orders, their loyalty reward points (if your shop offers that feature), your store credits, and more. Customers who visit the “My Account” page are often looking for information that will affect an immediate purchase. For example, your customer may want to view their previous orders so they can re-order the same products without needing to browse product pages.
Your customers might also want to check their store credits or reward points to decide whether or not to buy a specific product. Great website designs will provide customers with a fast, easy way to access this information on their “My Account” page.
5. Some sample website designs
We search from 1000+ professional-designed premium and free eCommerce website design themes which are all optimized for eCommerce stores. Our website designs are responsive, elegant, and attractive which are designed to showcase your brand and deliver conversions.
In addition, if you’re more of a do-it-yourselves later on, or maybe you love controlling your own store, with Vanntechs Web Studio, you have your full control over every aspect of your design through our premium theme builder. You can edit your website’s elements, photos and text to achieve that truly personal touch.
Below is our sample website designs that after analyzing, we agree that they are very good designs for your online stores.
5.1 Cryptrex – Crypto Mining Equipment Website Design
Cryptrex is a retailer of crypto mining equipment for mining your own Bitcoin and other crypto-currency.
Their website design utilizes plain background colors and arranges blog posts related to Cryptocurrencies. Moving down the page, banners for news, products, and links slide onto the screen with a smooth animation. Cryptrex’s design is suitably modern and techy style while presenting itself in a serious fashion.
5.2 GermanSpikes – sells custom-painted novelty spiked German-style helmets
GermanSpikes sells custom-painted novelty spiked German-style helmets alongside a line of Dept. of Transportation-approved helmets for motorcycle riders. Their website design uses strong images of skeletons, eagles, winged skulls, and theme arts in an illustration style that evokes heavy metal band logos and tattoos.
This art blends into the site’s dark color scheme to create a subtle background. The navigation link sticks on the page while products and banner images appear as the user scrolls down, with a short and quick animation. This creates an atmosphere appealing to GermanSpikes’s target customer base of motorcyclists and war enthusiasts, while remaining user-friendly and easy to navigate.
5.3 Stardust Memorials – Customized cremation urns, jewleries shop
Stardust Memorials sells customized cremation urns, jewelry, and other memorial items to families who have lost a loved one. The whole website is designed around the company’s awareness that their customers are going through a very difficult time.
Therefore, light, friendly colors, and tasteful product photography bring an optimistic atmosphere. The product selection is as simple and customizable as it can be. Stardust Memorials also makes plenty of information available to help their customers make their decisions.