The website has always been an important and sustainable foundation for every business. However, to have a beautiful website, attracting visitors to perform the actions that the seller wants is not easy. If you have set up a website – the face of the business, it is impossible to do it through a loud voice, customers will look at it and evaluate your brand, product, as well as it is difficult to make a decision. intend to buy on a website presented unprofessionally.
After clearly orienting the purpose of the website to use, proceed with the design, and do not forget to apply the following precautions to have a beautiful and more convenient website.
Today, Vanntechs Website Design in Montreal will introduce to you how to present website design to attract customers. There are some main points in this article:
The layout is simple, clear and easy to understand
Many sellers often make the mistake of always wanting to “carry” all kinds of “flowers, birds” in the world to “decorate” their website. Everyone wants their website to be the most sparkling and magnificent. But visitors don’t think so, they will only see complexity and will not know what to do next.
Your goal is for the customer to make a purchase or take the desired action such as leaving contact information, a meeting call, etc., not to be fascinated. because creative designs “top” and then “to fall in love” do not know where to buy, right?
Try to cut down on unnecessary things like too many icons, images, rambling news, or advertisements, … to distract your customers from the main points of the website you want to emphasize.
One of the prominent sales website design trends in 2020 is the card-style layout. Using tags will make the topic or product stand out and make it easier for users to follow. In addition, it also attracts the user’s eyes with new collections or banner ads of the shop. This also helps the website to be more responsive than other types of the page layout.
Pay attention to use fonts
Despite knowing that there are many beautiful, sophisticated fonts, website design is so that it is accessible to all visitors. Therefore, it is recommended to use simple, popular fonts that any device accessing your website can display all the content to be conveyed.
You can use the popular fonts that are used on the media with huge daily traffic such as Arial, Times New Roman, Ariel, Helvetica, Verdana…. This will make it easier for customers to receive information from your website and make them more comfortable to read.
Create a highlight in Website
Making emphasis in the Website: The highlight is an indispensable part to direct the visitor’s attention to the content of important meaning as well as convey the main purpose of the website. The highlight should stand in a fixed position and stand out from the others.
Prioritize using pictures instead of words
In the midst of a time when users are “overwhelmed” by dozens of information, instead of long, boring words, you should use images to post on the website. This is always an effective advertising method, helping customers to have a more intuitive view of your product. Online consumer surveys show that a third of shopping time is spent looking at pictures and 67% of interviewed consumers rate image quality as “very important” when deciding to buy.
Note when using images on the website
Choose images that describe products that are related to the article content, good image quality, pleasant colors, suitable image sizes. The content of the photo should provide as much information as possible, but it should be clearly presented, don’t stuff too much unnecessary information on the image.
2. Naming images is good for SEO
Don’t skip the image naming process if you want your website to be on top of the search engine results (SEO) page soon. The default photo names like 123.jpg, IMG_1234… are not a professional name. Please name the image after the title of the post without spaces and spaces by dashes, which will help search engines know that your website or photo has that content to show to users when they search.
3. Compact photo size
With high-quality images, the size of the image will increase, this also makes the web load speed slow, the difference of a few seconds of website loading also makes users uncomfortable. Therefore, optimize the images to the appropriate size while ensuring the quality of the images that are attractive and easy to see. Some photo editing tools can be referenced as Adobe Photoshop, PicMonkey, FotoFlexer, …
4. Take a photo yourself if you can
Website sales really need realistic images for customers to trust the product and trust the seller through what is shown on the web. With selfies, you can also optionally arrange and choose outstanding details to highlight the strengths of the product.
5. Photo with motion effects
A completely new trend in website design sales that you should not ignore is the motion effect. Products will be displayed with movements with different viewing angles. This unique appearance will give users the first impression and have a clearer, more detailed view of your product. This is very important for products that have a purchase depending on the customer’s emotions (fashion, gifts, jewelry, …).
6. Introduce products by Video
This way your shoppers will feel like they’re being referred directly by you. Video drives more people to your site with search engines, with your Google search front page visibility 53 times more. Video search results have a 41% higher click-through rate than text and the chances of consumers buying more products after watching an introductory video range from 64% to 85%.
If you’re lucky, you’ll have a demo video from the manufacturer. But there is another solution: do it yourself, Google loves unique content. These days with cheap camcorders and easy-to-use editing software, it’s not difficult to create your own video.
Let’s start with a scenario: it lists what you want to show, it doesn’t have to be everything but it gets you in the right direction. Information presented includes the main parts of the product, which should be short. According to the study, the best performance video is about 30 seconds, if the effect is less than three minutes.
Product description clearly
A product description should include: general description, specifications, ingredients, parameters, benefits of using the product, offers/promotions… not necessarily too long but full of information. that customers care about. Investing a little time to detail items will help your website increase search engine rankings and have the opportunity to find many potential customers.
Objective product reviews
The drawback of buying online is that customers can hardly see with their own eyes and touch products with their own hands, so it is important to build trust, thereby increasing the chances of converting from ordinary visitors to customers. goods really. One study found that over 80% of consumers consult previous buyers’ reviews before making a decision, and adding them to your website can increase sales by up to 18%.
If you still have some questions about starting a blog, constructing landing page, pain points, please contact Vanntechs Web Design Company today!